Effective Marketing Job Motivation

One of the biggest fears a lot of people face is the fear of rejection. In a marketing job, rejection is inevitable. It is as natural as breathing. For a certain idea, product or service, only a few people will be interested, only a few will buy it. It is a matter of exposing your idea, product or service to more potential consumers. Most likely, one out of five people you talk to will find value in what you are offering. Being aware of this reality helps a marketer deal with rejection.

So the next time you hear “No”, all you have to do is say, “Ok. Next!”

Marketing and advertising employees are always under pressure and stress, and aside from good compensation, there are a lot of other inexpensive ways to motivate them to be consistent, and to be better.

Managers are the key people who can motivate their teams. Managers not only supervise, but they motivate, inspire and lead the team. Here are simple steps managers can follow:

Support your team by presenting them with a direction. A group and one-on-one meeting helps, help them set goals and develop strategies to acheve them.

Share the purpose and keep it alive. Sometimes employees find themselves lost in their jobs, not seeing the bigger picture. Knowing that your job, as simple it may seem, has an impact on the overall output of the team and the company, inspires an employee to do better.

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For most people, studying ends on graduation day. You start working and you feel stuck in your job doing the same things day in and day out. If your company does not offer seminars for its employees, then take matters in your own hands – invest in yourself through further education. This does not necessarily mean enrolling in a post graduate course, especially if your schedule and budget is limited at the time. Educate yourself through personal development books, websites, motivational audio resources. Use your unproductive time, like lining up in the supermarket or banks – you can read a book; driving or commuting to and from work – you can listen to an audio material; killing time surfing the web – try searching for useful material related to your industry. Self-education is a great way to grow. Invest in you.

Most executives believe that subordinates seek and respond to approval of their actions, praise, group acceptance and making contributions rather than primarily seeking monetary rewards and job security. These types of employees work more for social than for personal or financial reasons. Subordinates at different levels were motivated more by approval and a kind word rather than a much higher pay, better positions or job security. Motivation comes from within and they will perform good work in organizations whose interests and goals coincide with their own. They can stand alone and do not require support from co-employees and peer groups. Future top management prospects can be found among these people.

A marketing job can zap all your energy at the end of the day. And you start wondering why you are in that job in the first place. Focusing on the tons of tasks you need to do will leave you exhausted before you even start. It is better to identify the reward, or end result, and focus on it. The end result may be in the form of recognition from your boss, an increase in sales and a corresponding commission, or other rewards like not doing overtime work, and other benefits. Doing the work will be more worthwhile with this positive mindset.

The seven Ps of the services marketing includes:

product, pricing, promotion, placement, people, process, and physical evidence.

The first four elements are often referred to as the marketing mix. A marketer can use these to design a marketing plan. The four Ps model is useful when marketing low value consumer products. They serve as a framework within which a marketing activity can be used as well as offer a workable guide to the major categories of marketing activity.

The additional three Ps is called the extended marketing mix which reflects a consumer-centered perspective, as it must account for the unique nature of services.

A company’s level of understanding of its target market will determine its marketing strategy. Thorough market research is done through surveys and experiments. Among the obvious factors to consider are the target market’s age group, culture and social class. This will determine whether advertising should be in print media, billboards, through radio or TV commercials. The finer details to be considered in determining the content of an ad are more focused on the psychology of how consumers think, feel, analyze and choose when given an option, how consumers are influenced by the environment, the consumer’s level of understanding, and what motivates and tickles the consumer’s interest.

Know more about market research in The Psychology of Marketing.

Trust is the highest form of human motivation. It can always bring out the best in everyone. With trust, working together efficiently is highly achievable. It takes time, effort and patience to develop people in an organization to achieve competency. And competency can be gained if people trust each other, which in turn encourage leadership and high morale in people. For our subordinate to trust us, we must also be approachable. We must also know our people really well, and we must take the role of a responsible leader and develop the skills of interacting with people in as many ways and situations possible.

The SIVA system is a formal approach to the customer oriented marketing. This model focuses on the customer and how they view the operation. The four elements that comprise it are:

Solution – how does the solution meet the customer’s needs/problem;

Information – is the customer aware of the solution and do they know enough about it to make them decide to buy;

Value – does the customer know the value of the transaction, what the cost is, the benefits, and what is the reward they can get if they decide to avail;

Access – where can the customer get the solution and is it readily available.

While the purpose of coaching is to help sales people become more effective, the purpose of counseling is to help marketing people become better adjusted in his work environment. The manager should avoid two extremes of response. One is to maintain that personal difficulties of subordinates are none of his business since private matters should remain private. The other extreme is the temptation to run a psychology practice, prying indelicately into matters beyond his capabilities and legitimate concern. Personal problems deplete the energy of a worker and reduce efficiency. To ignore that a sales person has a serious problem is unwise; probing into it is self-defeating and potentially dangerous.