Effective Marketing Job Motivation

The seven Ps of the services marketing includes: product, pricing, promotion, placement, people, process, and physical evidence. The first four elements are often referred to as the marketing mix. A marketer can use these to design a marketing plan. The four Ps model is useful when marketing low value consumer products. They serve as a [...]

A company’s level of understanding of its target market will determine its marketing strategy. Thorough market research is done through surveys and experiments. Among the obvious factors to consider are the target market’s age group, culture and social class. This will determine whether advertising should be in print media, billboards, through radio or TV commercials. [...]