The SIVA system is a formal approach to the customer oriented marketing. This model focuses on the customer and how they view the operation. The four elements that comprise it are:
Solution how does the solution meet the customers needs/problem;
Information is the customer aware of the solution and do they know enough about it [...]
With the internet going social, control is not in the hands of the few companies who used to rule the pack but in the hands of the millions of users out there who can make or break all your efforts. Keep track of technological developments and make decisions on which to pursue. Being bold and [...]
At one point or another, somebody will come around and smash the reputation of your group which tends to be quite discouraging. Treat such incidents as motivational drives to get the best of your losses and try to get to the bottom of what went wrong and how you missed out and lost to another [...]
Marketing managers use three basic market coverage strategies: undifferentiated, differentiated, and concentrated.
An undifferentiated strategy focuses on the common needs of consumers rather than their different needs. Products are designed to appeal to the largest number of potential buyers.
A differentiated strategy decides to divide and target several market segments, a different marketing plan for each [...]
Marketing your product or service to a limited area does not do much. Eventually you will need to expand to grow your company or your business. Having a large network does not happen in an instant – it is a result of months or years of establishing business or personal relationships with potential clients. Keep [...]
Everyone of us has experienced feeling frustrated about our jobs. One of the most productive and non-destructive outlets you can use to let your angst out is by writing.
It doesn’t have to be a literary piece – it’s just something you do to release the tension you feel. Just write what you’re feeling at [...]
A company, even the greatest and best rely on the many people who are responsible for the success of any organization. The bosses may get all the credit for a good job his team did but he should never take all the glory and include his people in the recognition. Recognition deserved is recognition given. [...]
That should be the attitude most people in the marketing field or just about any field should have, why? First, it’s not your fault that the economy is on the rocks and people lose their jobs because of this. Another fact is that with the current economic recession, people are not buying so just accept [...]
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One of the most traumatic part in a person’s work life is losing his job. His source of pride and well being. The effects of this unfortunate event is quick and far more devastating than one can imagine. It puts a big [...]
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Trust is given the pride of place among the factors that foster productive relationships in marketing and in contexts. Consistent with the scholarly literature, the popular press also lauds trust as the hallmark of effective organizational relationships and performance and perceives the effectiveness of managers as dependent on their ability to gain [...]