Seven Ps of Services Marketing
The seven Ps of the services marketing includes:
product, pricing, promotion, placement, people, process, and physical evidence.
The first four elements are often referred to as the marketing mix. A marketer can use these to design a marketing plan. The four Ps model is useful when marketing low value consumer products. They serve as a framework within which a marketing activity can be used as well as offer a workable guide to the major categories of marketing activity.
The additional three Ps is called the extended marketing mix which reflects a consumer-centered perspective, as it must account for the unique nature of services.