Understanding the need to know the Competition (Part 1)
At one point or another, somebody will come around and smash the reputation of your group which tends to be quite discouraging. Treat such incidents as motivational drives to get the best of your losses and try to get to the bottom of what went wrong and how you missed out and lost to another team. Getting hold of the other party’s materials and releases may give clues to the what’s, why’s and where’s they got and reverse engineering those ideas may give you the upper hand in the grind of daily marketing strategy. You’re office may have people with hidden talents that could be put to good use. A former web developer might prove handy in developing more interactive ads and marketing campaigns that are all the rage today in the digital age.