A company’s level of understanding of its target market will determine its marketing strategy. Thorough market research is done through surveys and experiments. Among the obvious factors to consider are the target market’s age group, culture and social class. This will determine whether advertising should be in print media, billboards, through radio or TV commercials. [...]
With the internet going social, control is not in the hands of the few companies who used to rule the pack but in the hands of the millions of users out there who can make or break all your efforts. Keep track of technological developments and make decisions on which to pursue. Being bold and [...]
At one point or another, somebody will come around and smash the reputation of your group which tends to be quite discouraging. Treat such incidents as motivational drives to get the best of your losses and try to get to the bottom of what went wrong and how you missed out and lost to another [...]
That should be the attitude most people in the marketing field or just about any field should have, why? First, it’s not your fault that the economy is on the rocks and people lose their jobs because of this. Another fact is that with the current economic recession, people are not buying so just accept [...]
Image Source: www.jobs-europe.com
Trust is given the pride of place among the factors that foster productive relationships in marketing and in contexts. Consistent with the scholarly literature, the popular press also lauds trust as the hallmark of effective organizational relationships and performance and perceives the effectiveness of managers as dependent on their ability to gain [...]
Take notes of fleeting ideas and encourage your staff to do the same, it allows you and your staff to all look back during your meetings to find ideas and points that would have otherwise been lost. It would be nice to get together once in a while to discuss things in the office to [...]
Never get complacent with the performance of your team and make them understand that if you do not maintain your edge, somebody is gonna’ come along and beat you at your game. Making the right choices is not always easy and part of managing is conditioning your team to take defeat as a drive or [...]