Understanding the need to know the Competition (Part 2)

Avatar — Sun, 09 Aug 2009 10:42:43 +0000

With the internet going social, control is not in the hands of the few companies who used to rule the pack but in the hands of the millions of users out there who can make or break all your efforts. Keep track of technological developments and make decisions on which to pursue. Being bold and innovative while managing risks is part of the game and don’t be afraid of failure for its part of the game. How would you know the feeling of success if you don’t know what failure feels? Reward the team the best you can for successes and help out people who may still need boosting in the confidence scale.

Understanding the need to know the Competition (Part 1)

Avatar — Sun, 05 Jul 2009 10:40:56 +0000

At one point or another, somebody will come around and smash the reputation of your group which tends to be quite discouraging. Treat such incidents as motivational drives to get the best of your losses and try to get to the bottom of what went wrong and how you missed out and lost to another team. Getting hold of the other party’s materials and releases may give clues to the what’s, why’s and where’s they got and reverse engineering those ideas may give you the upper hand in the grind of daily marketing strategy. You’re office may have people with hidden talents that could be put to good use. A former web developer might prove handy in developing more interactive ads and marketing campaigns that are all the rage today in the digital age.

Effective Marketing Job Motivation » market strategy

Understanding the need to know the Competition (Part 2)

Understanding the need to know the Competition (Part 1)