Trust is the highest form of human motivation. It can always bring out the best in everyone. With trust, working together efficiently is highly achievable. It takes time, effort and patience to develop people in an organization to achieve competency. And competency can be gained if people trust each other, which in turn encourage leadership [...]
While the purpose of coaching is to help sales people become more effective, the purpose of counseling is to help marketing people become better adjusted in his work environment. The manager should avoid two extremes of response. One is to maintain that personal difficulties of subordinates are none of his business since private matters should [...]
The job of a marketing manager is a challenging one. This is not only because each aspect of a manager’s function is demanding, but also because one has to accomplish multifarious responsibilities at the same time. The nature of a manager’s job is such that performance in one area is enhanced or inhibited by his [...]
Performance – overachievers and underachievers are not noticeable in most organizations. When a marketing person is lacking in motivation or when poor attitude impede progress, counseling is called for. Aimless employees and those without goals but who have superior talents, as well as individuals trying too hard require guidance.
Career – at time, some people who [...]
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Seeing a movie is recommended by people, even doctors to boost your moral whenever you feel so lousy and you feel that nothing is happening with your career inspite of working doubly hard and making all the necessary adjustments and personal sacrifices just to be [...]
Job adjustment – every company has organizational pressures as illustrated by the need to fill in requirements, follow policies and procedures, and be able to rise above work overload. If the employee is not to be affected by such pressures in his daily work, it is necessary that he be able to conform to these [...]
A number of new marketing networks are available today. It is daunting how one can incorporate the latest marketing tactics if you’re unaware how to best utilize them. We now have customer-centric marketing, giving customers more choices and control of their moves.
One means for your marketing toolbox is a marketing campaign that uses direct mail, [...]
Plans represent the true vision you have for your company. Here are 7 steps to start a rewarding career.
Identify your ultimate goal. –A team could provide you inputs.
Write down marketing objectives. – Having objectives will push you to achieve them.
Make your goals attainable. – Seeing things done will inspire you to do more.
Be [...]
The best way to be motivated and to carry out a marketing strategy is through planning. There are times when you will feel the slack in your effort. One of the more effective ways to move and take the small step in achieving your target is to think and assess your motive. Taking time off [...]
Traditionally, marketing was a one-way communication from companies to customers and product information were provided through varied media – print, radio, television, billboards, public relations and direct marketing channels. The objective was to reach customers through one or more of these methods. With the advent of the internet, marketing was transformed because the limitations imposed [...]