A Marketing Manager’s Responsibilities
The job of a marketing manager is a challenging one. This is not only because each aspect of a manager’s function is demanding, but also because one has to accomplish multifarious responsibilities at the same time. The nature of a manager’s job is such that performance in one area is enhanced or inhibited by his success or failure in another. We can look at the Marketing Manager’s job from these three angles – in reference to his market, in reference to his personnel, and in reference to his relationship with higher management. As an effective manager, he must be able to communicate successfully.