Counseling Problems for the Marketing Manager
Performance – overachievers and underachievers are not noticeable in most organizations. When a marketing person is lacking in motivation or when poor attitude impede progress, counseling is called for. Aimless employees and those without goals but who have superior talents, as well as individuals trying too hard require guidance.
Career – at time, some people who are so talented cannot decide which way to go. Helping these persons choose a career is more than charity; it may be the way to keep him within the company. If a person visualizes the possibilities that are open to him and he knows the way to achieve them, then satisfaction sets in.